Most people feel a buzz of exciting and a warm, fuzzy feeling inside when all the lights, tinsel, and gaily decorated trees come out in the stores, on the streets and in our homes. Bringing that excitement and celebration of Christmas to your business will definitely give both your clients and your income a boost.

Of all the industries out there, the health, hair and beauty industry has the most to gain from the festivities in their salons and clinics. When a beauty therapy salon decks their customer service area out with lights and balls and tinsel and gift bags, it is a real draw to bring business through their doors. Then when hair salons, masseuses and hypnotherapists offer real live gift bags with products that relate to their services, their revenue also increases.

In short, no matter what specific business you have within the industry, the glitz of Christmas will not only bring customers in your door, but it can be the beginning of a long-term relationship in the future.

Christmas brings a sense of excitement and you can play off that to attract more patrons and increase both your service and retail or product revenue. Christmas is a fun time and that is what has to be portrayed to the customer. People like glitter. People like to feel good about where they are. When customers come into a facility that sports hairdressing, tanning, or spa rooms, they come to relax and feel good about the experience. The glitter of Christmas decorations will enhance that experience.

So without consciously even thinking about it, your clients then start wondering if their aunt, or brother or sister might like the gifts you’ve got out on display. And then once they’re in the swing of shopping, they buy more products because it feels good.

Almost anything can be a potential gift but putting items together into gift bags are a fantastic draw to bring in new clients and to increase revenue. Group them together as “his” or “her” products, pop them in a nice bag or box and you’ve got a ready made gift.

Plus if you make sure your label is on everything and if you group together items like a bottle of shampoo, or some beauty cream for the face which the potential gift-receiver might use regularly, they can get hooked on that product and want to return to “buy” the next bottle of shampoo or container of beauty cream themselves later

Celebrate Christmas with all the glitz, glamor and excitement of Christmas decorations. Enjoy the influx of clients and patrons and give away as much as you can to lend yourself as much as possible to the season. Play off it and let the tinsel blow in the wind and the dollar bills flow in.

——————————————–

ABOUT THE AUTHOR: Rebecca Kepple specializes in helping business owners massively increase their client base and profits. To get instant access to her free insider secrets report ‘The Top 7 Secrets for Massively Increasing Your Client Base’ visit: http://www.wellbeingbusinesssecrets.com/freedownload.

© Copyright Rebecca Kepple 2008

Want to use this article on your site or in your newsletter? This article may be reprinted provided no part thereof is edited in any way and this resource box is included.

As a salon, spa or clinic owner, would you like to increase revenue while having fun? If so, why not plan a Christmas party? By following a few simple steps you will have the potential to let more people know who you are, increase your product sales, and grow your business.

Here are a few things you can do to make sure your health, hair or therapy business’s Christmas party is a success…

Firstly, showcase you best selling treatments and services. Set up a testing station to encourage guests to sample your most popular products. Make sure there is someone available to answer questions and to demonstrate how to use various items. Give away small favor bags containing samples of some of your lesser-known products to help your customers become familiar with them.

Introduce potential new clients to your staff by holding a clinic allowing guests to experience some of the hair dressing and/or spa treatments you offer, especially those unique to your establishment.

The second thing you can do to make sure your party is a success is to maximise sales opportunities. Anything that can be given as a gift needs to be available for purchase. Be sure that your inventory is well stocked in advance so that guests can buy everything they sample. Invent creative ways to make your products and services attractive as Christmas gifts. You could also have pre-made gift baskets, decorated with holiday ribbon available for quick and easy gift buying, and set up a gift certificate center with a list of services you offer that can be purchased for that special someone.

Thirdly, make sure to keep it fun. Create a holiday atmosphere with festive decorations, Christmas music, and light refreshments. You want to offer established clients a fresh experience, while making potential clients feel at home as soon as they walk in the door. Plan some simple games and giveaways throughout the evening to keep the energy level up and to encourage positive interaction between customers and employees.

And lastly, get your clients really excited about your Christmas Party. In the weeks leading up to the big event, let everyone who enters your salon/practice/clinic, and those in your community know about your party!

Advertise with posters, flyers, and any other means available. Have your staff personally invite their clients, friends, family, and neighbors. Create a bigger buzz by organizing a door prize as a further incentive for clients to attend. Offer a large prize such as an entire day of treatments or services, and the title of “Queen or King For a Day”.

High revenue and profit in the health, beauty and well-being industry is based on great client relationships and continual sales. A Christmas party is a fantastic (and festive!) way to make progress in both of these areas.

——————————————–

ABOUT THE AUTHOR: Rebecca Kepple specializes in helping business owners massively increase their client base and profits. To get instant access to her free insider secrets report ‘The Top 7 Secrets for Massively Increasing Your Client Base’ visit: http://www.wellbeingbusinesssecrets.com/freedownload.

© Copyright Rebecca Kepple 2008

Want to use this article on your site or in your newsletter? This article may be reprinted provided no part thereof is edited in any way and this resource box is included.

Marketing ideas are adjustable and changeable no matter the sector off business you are aimed toward. The inspiration for a new marketing plan can be derived from just about any business out there that shows they have the resolve to make it in the business world. All it takes is a keen eye and a bit of imagination.

Some of the best businesses to mimic in your marketing choices are the biggest and the brightest. These businesses pay marketers hundreds of thousands of dollars to plan a marketing campaign. These same ideas can be scaled and customized to suit your business and your clientele. This method not only saves you time, but allows you to work with a proven campaign.

If you have ever heard someone singing the McDonald’s song about the Big Mac, you understand how well marketing can be infused into the minds of the consumer. Just because you do not have a Big Mac does not mean you cannot take a theme and lay it to music for your marketing slogan. “I’m Lovin’ It!” for instance was and still is a huge marketing choice for McDonald’s. You just need to choose that slogan that has your customers singing, “I’m Lovin’ It!” too!

In salons, clinics and spas, the well-being of the consumer rests in the services you provide. You need to offer the consumer something more than just a great product however. Today, the flash associated with marketing has reached epic proportions and many small businesses just cannot afford to render a huge marketing ploy the way the larger business can. This is where ingenuity comes into play.

There are three major points to rebirthing a marketing idea from another company. Quickly and easily you can:

1. Assure the results of the marketing campaign
2. Save a massive amount of research time
3. Stop yourself from reinventing something that is clearly already invented

Marketing might not necessarily come naturally to every holistic or care provider, but to achieve high revenues and success, marketing does need to be a big part of your business.

When you market, you take your service to the streets and when you put a tried and true marketing choice in front of them, they will see what you have to offer and come back for more again and again. In order to gain a following you need to assure that customer you are going to take care of them and provide them the health and well-being services your potential clients both want and need.

——————————————–

ABOUT THE AUTHOR: Rebecca Kepple specializes in helping business owners massively increase their client base and profits. To get instant access to her free insider secrets report ‘The Top 7 Secrets for Massively Increasing Your Client Base’ visit: http://www.wellbeingbusinesssecrets.com/freedownload.

© Copyright Rebecca Kepple 2008

Want to use this article on your site or in your newsletter? This article may be reprinted provided no part thereof is edited in any way and this resource box is included.

Doug and I have just gotten back from a long weekend in Paris and I couldn’t be more excited!

Not only did we have a fantastic few days away, but while we were away, Doug proposed! And to celebrate our engagement, I’m doing something I’ve never done before…

This week only you can get your hands on my entire Online Marketing Course, completely FREE, via this incredible offer…

There is simply way too much information to tell you in a short email so I’ve set up a web page where you can find out all about it.
www.wellbeingbusinesssecrets.com/engagementsale

As you’ll see, my Online Marketing Course is normally valued at $1,233.00, but this week you can get it completely free when you join my VIP Gold Membership!

• VIP Gold gives you everything you could possibly need to get your business online including a website, newsletters, coaching calls and marketing templates.
• The Online Marketing Course will help you discover how the power of the Internet can give you the cutting-edge over your competition.

The two together are the ULTIMATE in business building tools for any spa, salon or clinic owner.

No longer do you have to struggle the daily uphill slog that working on your own can be. Discover how to fast-track your marketing, all the while spending less and relaxing more!

Claim your free course today…
www.wellbeingbusinesssecrets.com/engagementsale

To your success!
Rebecca
P.S. Because I’ve been there, experienced how hard it can be and come out the other side with huge success, I’m incredibly passionate about helping you avoid the pain and get straight to the results. That’s why you’ll get personal support and help from my team and me the whole way along your journey to success. My reputation depends on your success so we’ll do absolutely everything we can to get you there. That’s my commitment to you. Now it’s your turn to take the first step.
P.P.S. Remember, this offer is for this week only. So if you want to claim your free Online Marketing Course, you need to get in FAST.

Have you started thinking about Christmas yet? It might be weeks away but if you want to really use the flurry of present buying to your advantage, you’ve simpley GOT to think ahead.

For large clinics and salons, the 6 weeks leading up to Christmas usually bring in over 50% of their ENTIRE years retail product and gift voucher sales.

That’s something to think about! Imagine if you could generate 50% of your annual income in just 6 weeks…

Now you may or may not have a team of people to help you. You may or may not have a large line of retail items to sell. But regardless of your situation, with some advance planning you CAN get in on this.

In fact, even if you don’t have any retail products or items at all you, you can still generate lots of extra income through gift vouchers. You just need to create gift vouchers for your treatments or services, package them up nicely and start talking about them to clients.

If you are short on ideas, my favourite way of packaging vouchers is to

• Get an A4 piece of coloured cardboard
• Pop a slightly larger piece of tissue paper on it
• Put the gift voucher on top of this
• Roll it up
• Tie it with ribbon so it looks like a scroll

I used to use pretty red and gold coloured card and tissue at Christmas time and even used to sprinkle little gold stars into the scroll before rolling it up. Makes for a gorgeous gift that your clients will LOVE to give to friends. And a few of these pre-made on display by the counter, with some Christmas cards surrounding them, makes for a really cheap yet completely effective display!

It might be a bit early yet to be putting your displays up but this ‘calm before the storm’ period is a great one to get prepared…

• Do you have gift vouchers?
• If yes, do you have enough? If no, can you make some?
• Do you have gift packs or baskets of items that go with your services that you can sell at Xmas to clients?
• If no, can you go to the dollar/pound store and get a few baskets & make some?
• Is there somewhere you can create displays of all your Christmas goodies?
• If no or if you travel a lot, can you create a display at home, take a photo and put it on an A3 board to show to clients?

Get thinking early and reap the benefits. Leave it to the last minute and you’ll only get last minute sales.

——————————————–

ABOUT THE AUTHOR: Rebecca Kepple specializes in helping business owners massively increase their client base and profits.  To get instant access to her free insider secrets report ‘The Top 7 Secrets for Massively Increasing Your Client Base’ visit: http://www.wellbeingbusinesssecrets.com/freedownload.

© Copyright Rebecca Kepple 2008

Want to use this article on your site or in your newsletter?  This article may be reprinted provided no part thereof is edited in any way and this resource box is included.

There is a constant debate between long and short-term goals in business.

When it comes to goals, most people want to make as much money in the shortest amount of time as possible. But, just because the sales are flowing does not mean you are establishing the client base that will keep the money running into your doors for years to come.

Sadly far too many businesses in the salon, spa and clinic sector are forced to close their doors every year due to a simple lack of funds. It is not that the demand for their services isn’t there, but usually that these businesses chose short-term instant cash over longer-term client base.

Yes, it’s really important to have sufficient funds right now to carry on doing what you do.  Of course it is.  But it is equally important to ensure you’ve got an eye on the future.  That you are working to build a client list that will sustain you over the years and allow your business to continue to flourish and grow.

In any field that provides a service of the holistic, hair, beauty or well-being sort, the consumer will first enter the doors in interest of what the business has to offer. But clients have options and they can and will be swayed to go elsewhere.

Whether and where they go normally depends on which businesses are doing regular marketing and building relationships with them. Clients can often be fickle in nature and need to be coddled to the point that they will choose your service for years to come because they love the service you provide.

That is the long term goal.

Sure, you can mark down your service price and grab a bunch of clients; take on too much work, make a quick buck and chuck out a quick marketing campaign, but there is a down side to this. If you don’t balance the immediate need for cashflow with building long-term relationships with those clients you could lose out.  The clients can go elsewhere and leave you with a dwindling bank account.

On the flip side of the coin, you can take care of each and every client as if they were the only client in the world. It might take some work, but that client will COME BACK! That client will TELL THEIR FRIENDS! And, that client will be there for years to come while your business grows and expands on an income that is steady and affluent.

Everyone wants to see that bank balance grow. Everyone wants to report a profit at the end of the year. But, in the wellbeing business there is a difference between making fast money and making long money. Long money is the money that is there 10 years from now and a long client base is one that takes time to acquire.

——————————————————-

ABOUT THE AUTHOR: Rebecca Kepple specializes in helping business owners massively increase their client base and profits.  To get instant access to her free insider secrets report ‘The Top 7 Secrets for Massively Increasing Your Client Base’ visit: http://www.wellbeingbusinesssecrets.com/freedownload.

© Copyright Rebecca Kepple 2008

Want to use this article on your site or in your newsletter?  This article may be reprinted provided no part thereof is edited in any way and this resource box is included.

I mentioned the other week that we went out to Hanbury Manor for my birthday. It was so relaxing and the location was brilliant.

I’d seen pictures so I have to admit I expected the hotel to be gorgeous (which it was) but what I wasn’t expecting was such a phenomenal overall experience. In fact I’d call the service there truly amazing. Both the hotel and the staff really did go way above and beyond our expectations.

So it got me to thinking… when did you last experience amazing service? And I don’t just mean ‘good’ service. I mean truly amazing service.

Service so amazing that you want to tell others. Service so fantastic that when you enthuse about it, it makes others want to go buy from that business, just to get a taste of it themselves.

Giving amazing service really can transform your business. It turns your clients into raving fans. And raving fans turn their friends into your clients too.

So the question is, are YOU giving “amazing service”?

If yes, fantastic! If no, you should start (by the way, if you’re not sure, then the answer is probably no).

A great way to find out how your service rates, is to have someone mystery shop you.

The easy way is to give a gift voucher to a friend. Then ask them to give it to a friend of theirs, that they trust but you don’t know. Then that friend-of-a-friend can use the voucher to have a totally free service or treatment so long as they write to you after and let you know the ups and the downs.

You may find that they loved things you’ve never even realised you did. Which is great because you can then put more of an emphasis on them. Or you may discover you are missing things you didn’t even know you needed. Which is even better because the second you implement changes, you’ll see more clients returning and more clients referring friends.

PS… The building is obviously exceptional but what really got me was the massive attention to detail. Everything was spotless (literally) and whenever you wanted something, it was just right there. Coming back to the ‘real world’ on the Monday really reinforced what a wonderful experience it was to treasure!

PPS… Hopefully you’ve had an email about how to market your business online at really low cost (and with no technical expertise) but if you haven’t, the link is
http://www.wellbeingbusinesssecrets.com/internetcourse.html. If you’re serious about attracting clients the easy way then take a look today.

This is my Mum outside Hanbury Manor - simply goregous (both my Mum and the manor!)

And this is my family at dinner - rather more formal than our normal dinner together but lots of fun!

When I first started, no one wanted to share with me how to build a successful business. There was only the slow, painful route of trial and error…

But nowadays with far-reaching power of the Internet, there is massive opportunity for you to grow your business even faster, cheaper and easier before.

And today I’m really excited to give you a SNEAK PREVIEW of my Complete Online Marketing Course that teaches you how to drive your sales numbers through the roof using the internet.

The course consists of 5 instructional videos where I share with you everything you need to know to magnetically attract potential clients to your website and convert those enquiries into some serious INCOME in your bank account.

In each video I explain not just what you need to know and do, but also physically show you examples so that it’s really crystal clear and super-easy to implement in your business.

Now while the course is complete and ready for you to purchase, I’m still working on the sales page so please excuse any spelling mistakes you might see! I’ll get them right before I release the course to the general public but for now I just wanted to make sure you got the first look in.

So to claim your sneak preview copy, go to
http://www.wellbeingbusinesssecrets.com/internetcourse.html

To your success,
Rebecca

P.S. Thank you to everyone who sent in such lovely birthday wishes. I had an absolutely fantastic weekend away at Hanbury Manor and got to see some amazing 5-star service in action in the spa and restaurant. I’ll be popping some pictures up on my blog ]and letting you know some of the great tips and tricks I saw in the next week or so make sure to look out for those.

P.P.S. The ultra-low price I’ve set The Complete Online Marketing Course at won’t stay so ridiculously low forever. I can’t tell you when I’ll decide to put it up again but I will be doing it. So for now, the offer is yours but it won’t be for long. Take it or leave it but don’t regret missing out. If you’re ready to take action and
see some real results quickly, cheaply and easily, then claim your course today.

http://www.wellbeingbusinesssecrets.com/internetcourse.html

I know you’ve probably heard me say this before but the time of writing down numbers on an index card is over.

There is no way to keep track of all your business connections on a tab of paper, let alone use those contacts to your advantage when they are sitting on top of the pile of work on your desk. Databases were created as tools to organize and prioritize and the time has come for you to learn all about the business contact database.

The database program most people are familiar with is Excel. There are several Open Source programs that are free and work in the same manner as this Microsoft invention. The FREE programs, I say again, work just as well as the expensive programs, so using the excuse of not being able to afford the database program is not going to work this time.

In fact if you don’t have an industry specific program or Excel, you can get started by using the Open Source OpenOffice suite of programs. Just go to http://www.openoffice.org to get your copy.

After you have fiddled with the program a bit and learned how to create cells, delete cells and manipulate your data, you have completed the toughest part of creating your business contact database. The next stop, adding those contacts.

When you organize the business contacts in a database format, you will have quick, easy and searchable business contacts to use every day in your health, beauty or wellness business. There is no way for you to spread the word about your business if you have no idea who to contact and when they need to be contacted.

The database stretches far beyond phone numbers as well. With home phones, business phones, cell phones, emails, home addresses, business addresses and more…there is no way to keep track of everything without a clear and concise workable format. That format is the database.

What Can I Do With My Database?

Once you set up your database with all of your contact information, you will be able to use that information to generate more therapy or beauty appointments, build relationships, keep in touch with your clients, grow your spa and hair business and much more. You need to use the most effective contact database available and that one is not on the Rolodex collecting dust in your office.

Your health & beauty business is dependent upon the whos and the whens. If you have a list a mile long of contact information for all of the essential people you need to run your business effectively, you need to place all of that information in one spot.

That spot is the database. And it’s the MOST important asset in your business.

If you’ve got a database you’ve got a surefire way to develop more regular clients so take control today and make sure you are using yours.
——————————————–

ABOUT THE AUTHOR: Rebecca Kepple specializes in helping business owners massively increase their client base and profits. To get instant access to her free insider secrets report ‘The Top 7 Secrets for Massively Increasing Your Client Base’ visit: http://www.wellbeingbusinesssecrets.com/freedownload.

© Copyright Rebecca Kepple 2008

Want to use this article on your site or in your newsletter? This article may be reprinted provided no part thereof is edited in any way and this resource box is included.

In the world of business there are those who naturally know how to market and those who find themselves learning the trade over time by trial and error. If you are in business you need make money, or you won’t still be in business 5 years from now. Which means you need to know the heart of matter inside out; the marketing!

How Does Marketing Work? - Marketing is a relatively simple concept. A product or service is created and a business aims to offer that product to the consumer. In order for the consumer to even know the product is available, that product needs to be introduced to the consumer; this is marketing.

While many people who work within the health, beauty and well-being sector of the business world believe their product is THE best one on the market, the consumer still needs to be convinced of that fact.

So while you’ve done all the therapy training, all the stylist courses, all the specialist health and well-being studies… your clients haven’t. They don’t know what you know about it all. They don’t know how your salon or clinic’s treatments, services and products can benefit them.

Bringing your product to the consumer, showing them the ways your product can better their lives or make their lives easier will convince them to choose that product and thus the sale is won.

The art of marketing is all about giving the consumer the information they need in order to trust in your salon or clinic’s product on the same level as you trust the product. They may never have the connection you have to the business, but they need to have the same, in depth information that convinced you to endorse the product.

Moving Them From the Street to You

When contemplating the marketing aspect of your business, you are essentially trying to make money. The customers you need to buy your product or service are out there, on the street, ready to hear what you have to offer. You need to go out there and get them.

Waiting in the background believing they will find you and your salon or clininc is simply not going to get you’re the success you want or the client you need in order to make your business into the money making machine it can eventually become.

Market, market, market and you will become the top-of-the-line, health, beauty and well-being product and service provider in your sector of the business world.

You can make the money and create the lifestyle you set out to have, you just have to go out there and get it!

———————————————————-

ABOUT THE AUTHOR: Rebecca Kepple specializes in helping business owners massively increase their client base and profits. To get instant access to her free insider secrets report ‘The Top 7 Secrets for Massively Increasing Your Client Base’ visit: http://www.wellbeingbusinesssecrets.com/freedownload.

© Copyright Rebecca Kepple 2008

Want to use this article on your site or in your newsletter? This article may be reprinted provided no part thereof is edited in any way and this resource box is included.