When you’re looking for new ideas for your business, you need to look outside the box… What other businesses that you know of are using marketing that is working?  Why is it working?  And what can you do to adapt those ideas for your business?

Your local car sales yard probably offers FREE yearly checkups in order to bring in consumers and convince them to buy a new car. The key word here is free.

Consumers love to be offered complimentary products or services and will come flocking in through your doors if they know they can leave with something and never spend a penny. Of course, the key is to offer them a product or service that will have them coming back for more.

What product or service is up to you.  But regardless, the marketing tactic remains the same. Just because you see a business marketing tactic used in a business that has NOTHING to do with your service, does not mean it cannot be adjusted and changed to work for you!

Most importantly, when you are selecting what to use as a ‘carrot’ to attract new clients, make sure its something that doesn’t cost you anything (or a minimum very little).  Ie something you can keep on giving away without adverse affect to you - But with enough value that its going to attract new clients in.

Let’s say you are running a successful spa but profits are down and you have no idea how to drum up new business. As you drive to work one morning, you notice the gym is offering a discount on memberships to boost their own sales.

A light bulb should immediately come on over your head. Why not try to offer a stress relief membership complete with relaxation classes, health education and, of course, a wealth of spa values? The gym may have nothing to do with your health business, but they know how to make money and increase their profit.

Marketing is a cut throat business and with so many choices, the consumer needs to be given a unique opportunity in order to choose YOUR product or service over those of your nearest competitor. Taking ideas from businesses unrelated to you and changing that idea just enough to fit into your business mold can make you more money and increase the number of clients you see every day.

Nearly every business in your local area is competing for the same money in your client’s pockets. Taking an idea or two and adapting that marketing idea work for your business makes great business sense.  It is making the best business decision for your profits, your clients and your money.

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ABOUT THE AUTHOR: Rebecca Kepple specializes in helping business owners massively increase their client base and profits.  To get instant access to her free insider secrets report ‘The Top 7 Secrets for Massively Increasing Your Client Base’ visit: http://www.wellbeingbusinesssecrets.com/freebiebook.

© Copyright Rebecca Kepple 2008

Want to use this article on your site or in your newsletter?  This article may be reprinted provided no part thereof is edited in any way and this resource box is included.

It’s been a fascinating experience organising a wedding. Not just because I love weddings, it’s my wedding and I love organising things in general! But also because I’ve gotten to see some phenomenal customer service, and some pretty mundane service too.

We picked our reception venue several months ago now, and I’d forgotten all about our experience doing this until someone asked me about it the other day..

We found and visited two reception venues, which we loved the look of, so I called both of them up to find out all the details and get their availability. On calling the first the lady was abrupt and clearly in the middle of something - No the date we wanted was not available, and No she didn’t have the diary in front of her to check other availabilities.

On calling the second venue I could hear really busy office noises and lots of paper shuffling as I got handed through to the right person. Despite how busy it all sounded there, the lady was adorable. She firstly congratulated me on our engagement, and then listened while I asked all my questions. Even though she probably gets the same questions all day, every day, she answered every one as if it was unique and a very good question. Needless to say we booked with the second venue… They’ve been an absolutely pleasure to work with and I’m so looking forward to the big day.

Why am I telling you this? It reminded me of the importance of ‘Being in the Now’.

No matter how busy you are, no matter what else you’re in the middle of, customers are your bread and butter. They are THE most important things you will “deal with” all day.

We’ve all been there - up to our eyeballs in paperwork and then the phone rings with a question about hot wax vs warm… or in the middle of doing something really important when someone pops in and wants to ask about the best shampoo for dry hair…

The difference between great customer service and not so great service, is taking that moment to stop, collect yourself and refocus back on the customer. The paperwork will still be there. The customer may not.

P.S. If you haven’t already, make sure to check out my “Ridiculously Huge, First Every Annual Sale”. There’s extremely limited stock but what’s there is an absolute bargain!
www.wellbeingbusinesssecrets.com/newyearsale.html

Health, beauty and therapy businesses will often find themselves searching and searching for new clients and better ways to make money and stay afloat.

A great place to start is looking at the volunteer organizations in your community and how they raise funds.
Very often these organizations are cash strapped and very limited in how much they can spend on promoting themselves.  Which means they need to learn how to make money off “the smell of an oily rag” so to speak! The means they are usually a great source of light-bulb-type ideas on how your business can get some extra income, without spending a fortune.

One of the biggest fundraisers a local organization can have is a raffle.  And there’s absolutely no reason why a hair salon, therapy clinic, beauty salon or day spa can’t get new clients and make more money the same way.

So what is a raffle?  A raffle is where your business offers to the customers a special package of treatments, services or retail products for a fraction of their value.

For example, if you run a beauty therapy salon you might package together a facial, manicure, pedicure, massage and body wrap.  All together this treatment package might cost you $50 to do but its actually valued at $300.

So for your raffle, you charge your clients only $2 each per ticket.  Both new, prospective clients and current, regular clients purchase lots of tickets because they love the treatments you’re offering and its fantastic value.  For just $2 they could win a $300 therapy package.

Now the key is to sell more tickets than your cost.  So if it costs you $50 to do all those treatments, you need to sell a minimum of 25 tickets.

And yup, you’ve probably guessed by now that every ticket you sell after those first 25, is pure profit you can put in your pocket!

If you’ve got a smaller budget or tighter purse strings, the best bet would be to start with a smaller package or even multiple small packages.  You run a raffle one a week, one every two weeks, whatever the schedule you feel is best for your business.  Then promote, promote, promote!

Your clients walk through the door and they see balloons, they see confetti, they see fairy lights and they’re immediately drawn to the basket you’ve made with all the vouchers in it.  Then they see the small $2.00 price tag for the ticket to win the big package!  After 20 or 30 customers buy the ticket for that package, your costs are paid for and all of the extra proceeds are going into your pocket as profit.

Raffles have been used by many businesses, organizations, and non-profit organizations for decades.  In fact once you’ve done a few of these and you know you’re going to sell lots of tickets you could give a portion of the proceeds (after costs of course) away to charity.  This would really show your clientele that you are in touch with the community.

If your salon, clinic or spa normally only holds five customers at a time everyone feels they have a huge chance of winning.  Each of those people thinks that you’re directing that spectacular giveaway toward them.  They don’t think about the fact that 100 more people may come in during that week, and that each of those people have the same chance of getting that special package.  All they know is that they are just spending $2 and they have a chance to receive a facial, sample products, a foot massage, a manicure (or what ever you’re giving away) for a very small price.

PLEASE NOTE - In some countries you are required to have a licence or be working for charity to do a raffle.  Please do check raffles without a licence are allowed in your country before using this idea.  If you find you can’t do this, you might want to try doing something like running a competition in a local paper or in store.  Make sure to get everyone’s names and email addresses, then they go in the draw to win the gift basket/package.  Another fab way of getting more new clients!

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ABOUT THE AUTHOR: Rebecca Kepple specializes in helping business owners massively increase their client base and profits.  To get instant access to her free insider secrets report ‘The Top 7 Secrets for Massively Increasing Your Client Base’ visit: http://www.wellbeingbusinesssecrets.com/freebiebook.

© Copyright Rebecca Kepple 2008

Want to use this article on your site or in your newsletter?  This article may be reprinted provided no part thereof is edited in any way and this resource box is included.

Contrary to popular belief, not all clients are created equal!

Your client list can be organised in many ways.  One of the most popular ways of categorising them as A level, B level, C level and D level clients.

What this means to you will be different depending on what you want the most out of your clients.

Your specific idea of an ideal A level client will be different to anyone else’s but for arguments sake, lets just say that your ideal client:
-    Books in 2-3 appointments in advance
-    Provides you with at least 2 high quality referrals each month
-    Pays full price for all their purchases and appointments
-    Purchases the retail items you suggest and then uses them in the manner you advise.

If this is the case, your B level client is still a valued one but perhaps they don’t rebook but just call up a week or two in advance to book their appointment.  And they don’t actively refer their friends and colleagues to you but will tell people if they remember.

Your C level client only books appointments every now and again, hardly purchases anything and sometimes tries to haggle prices with you.

Your D level clients are obviously your least valued clients.  They are the ones that your stomach sinks when you hear their voice on the phone.  They are the ones that will without fail expect a discount, the ones that never do as you ask, who are always late, who speak snappily to you, who you generally just wish would go away.

Your D level clients are the ones that take up the most of your time but give you the least money.

In contrast your A level clients take up the least of your time but give you the most money.

Have a think about the clients in your clinic, spa, beauty business or hair salon.  You might have different qualities you value compared to the ones I’ve just suggested but the result is the same.  You will have clients who are wonderful and then ones that are a pain in the neck.

The idea behind this ABCD client concept is to get you starting to think about what type of client you want more of and what type of client you want less of.

As soon as you’ve finished reading this article, there is an exercise I would like you to do.

Get a piece of paper and divide it into 4 sections.  Put A in one box, B in the next one, C in the next one and D in the last one.

Then list all the qualities in the A box that your A level clients have.  Then list all the qualities in the D box that your D level clients have.  And then do the same for B and C.  It is easier to start with A and D by the way.  B and C will then just follow.

The next step is to imagine what your business (and your life) would be like with just A clients.  Imagine how much you would enjoy what you do.  Imagine how easy it would be.  Imagine how much you would just love seeing each and every client.

Then brainstorm.  Brainstorm where your A clients hang out.  What they do during their days, what they do during their free time.  Where you and your marketing needs to be to get more of them.

By the way… if you do this and then you realise you have some E clients.  Fire them.  Next time they try to book in, you are busy.  Give them the name of another business in the area that they could try to book with, but unfortunately you are fully booked.

Don’t be scared to turn E clients away and as you get more A clients, your D clients as well.  If they are really that bad, then they will take up so much of your time that you will be making a loss on their appointment.  Which means there is no point.

If you don’t enjoy dealing with them AND they take up lots of time AND you are making a loss on their appointment because of it, then stop taking their bookings.  You are in charge.

And remember… what is your D client, is someone else’s A client.  Everyone runs their business differently.  Everyone has a different personality.  How some clients behave with you will be completely different to how they behave with someone else.  So let them go find a business where they are valued.

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ABOUT THE AUTHOR: Rebecca Kepple specializes in helping business owners massively increase their client base and profits.  To get instant access to her free insider secrets report ‘The Top 7 Secrets for Massively Increasing Your Client Base’ visit: http://www.wellbeingbusinesssecrets.com/freebiebook.

© Copyright Rebecca Kepple 2008

Want to use this article on your site or in your newsletter?  This article may be reprinted provided no part thereof is edited in any way and this resource box is included.

Turn on a television set at the moment and you see all over the TV is discounts, discounts, discounts… sale, sale, sale!

Discount sales are a great way to save a bit of cash if you are the one buying.  But they are fatal if you are the one selling.  When money is tight and people have little extra money in their pockets the absolute worst thing a small business can do is discount their product or services.

You are already working against big business, and larger companies but now you’re telling the consumer that your product or service is no longer worth what it used to be.  Not only is this a bad message but it trains your clients to expect you to discount price all the time.

So if you’re not going to discount, what do you do? You need to make enough money to continue on providing the fantastic services your clients are used to.  So how do you make services and products to look like amazing value while not discounting?

The solution is to market smarter by creating packages of treatments or services and added value retail offers!

The key here is to show your consumer an added value which makes the full price very appealing.  In fact if you do this well, you can end up having a product or service that is much more appealing and sells better than if you’d done a massive discount on it.

Lets take marketing beauty therapy treatments for example.  If you had a beauty therapy package combining a facial treatment with a back massage and bikini line waxing, and that package sold for $150… in tough economic times like now, you can keep the same price of $150 but add in a lash tint, brow shape and file & polish.

The full package ends up being worth more like $200 but the client is still only paying $150 for it.

Now please take special note of the beauty treatments I suggested in this example.  All of them are extremely low cost to do (so you aren’t eating into your profits) and all of them can be done while the mask is on the client during the facial (so you aren’t extending the time it takes to do the treatment).

End result?  Better value for the client but at no extra cost or time to you = higher sales and more profit!

Now this works for ANY type of therapy, treatment or service.  Whether you do laser treatments, hair dressing, aromatherapy, reiki, reflexology, osteopathy, massage or life coaching, you can make this work.  You just need to look at your products and services and identify the ones that you can use to for added value offers like this.

Still not sure how this added value option can apply to you?  Here’s another example, if you are a nutritionist or natural health therapist, you could do a two for the price of one offer.  So your clients can buy three of this herbal supplement for $10 or alternatively they can just buy one for $5.

Basically that business is telling you if you buy more it will cost you less.   Now what the consumer doesn’t necessarily know is that the third herbal supplement was actually given to the natural health therapist free by the suppliers as a gift with purchase.

End result?  The consumer gets a 2 for the price of one deal.  The therapist gets more sales because it’s a better offer but again at no cost to them.

It might appear that your clients want discounts, products for less, services for less, treatments that are free and therapies that are under priced.  But really what they want is services and products that are right for them at excellent value.

Think creatively with ingenuitive ideas and simply alter the mindset of the consumer with the exact same product you have offered before at no less cost but as an added value.  Earn more by packaging your products as added value rather than discounting!

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ABOUT THE AUTHOR: Rebecca Kepple specializes in helping business owners massively increase their client base and profits.  To get instant access to her free insider secrets report ‘The Top 7 Secrets for Massively Increasing Your Client Base’ visit: http://www.wellbeingbusinesssecrets.com/freebiebook.

© Copyright Rebecca Kepple 2008

Want to use this article on your site or in your newsletter?  This article may be reprinted provided no part thereof is edited in any way and this resource box is included.

Foreword by Rebecca Kepple – “I had the fascinating experience of having a Human Design reading done by Jon Critoph a few weeks ago. It was something I’ve never come into contact with before so I asked Jon to share some information with you about it… you’ll find below an article he’s written to explain more about it!”

Living in Uncertain times – By Jon Critoph

I am sure you cannot have failed to notice how recently everything we once felt was like bed rock has been shaking and there seems much fear and uncertainty in the world as it comes to terms with financial crisis, credit crunches, negative equity and repossessions in the house market. For most it has left them unsettled, frightened and even fearful for their future. It reminds me of a line in the film Finding Forester with Sean Connery where there was a wonderful line that went something like “People are most afraid of things they do not understand.” So the answer to this is staring you straight in the face, that if something frightens or scares you go and investigate it and then the fear will subside. So when most are running away from what scares them reverse the trend and head straight for it.

Applying this to the current situation we do not know how to survive the current turmoil and if our own talents are enough to get us through. So what can we do to get to know ourselves better and understand our own strategy for success even in the face of adversity? Some 7 years ago I came across a system called Human Design which had been introduced to the UK around that time, it is a system to help us understand ourselves so much better and realise we have everything we need to make the journey through our lives. I had my first reading done making sure I gave nothing away about myself to the person giving me the reading and was totally amazed at how accurate it was about my past, my traits and even the way I approached relationships. I was hooked and over the coming couple of years returned for a number of different readings that only served to help me further on my journey. I left my US Corporate job of nearly 11 years and started up on my own part time using the rediscovered skills I had forgotten I had and became successful at what I was doing. In fact it seemed the more I followed my strategy the easier it felt and the more success came my way. Then about 3 years ago a further set of insights arrived called The Venus Sequence and this looked straight in the eye of relationships starting with the one we had with ourselves and then move on to those we had with work colleagues, a business we started and also our personal relationships.

As has been said you are the captain of your own ship so it seems imperative that you get to know yourself and the strategies that work for you rather then looking at others and feeling inferior or trying to copy them if it is not your strategy and will not really work for you. For when you are alone you need to be able the question “Do you like the company you keep” with a resounding YES!

Human Design and the Venus Sequence have their roots in many things including the I-Ching, the ancient Chinese divination tool, science, ancient teachings, high level mathematics and some of the roots of astrology (but it is not astrology). You provide the date; time and place of birth and the computer will generate a personal bodygraph chart which is then interpreted by the practitioner. Not to worry of you do not know the time of birth as generally we can work back to that through producing a number of charts across the day and looking at experiences you have had and your response to the various interpretations.

What do I do if I want to get a reading done?
You supply the practitioner with your name, date, time and place of birth and your chart will be produced and e-mailed to you.

Are there different types of reading?
Yes there are for the mildly curious there is a brief half hour overview, for those wanting to know more there is either an hour long more detailed over view and also there is a full 2-2½ hour reading including the Venus Sequence relationship information. For those wishing to know more there are also relationship readings between a couple and there are also readings which can take into account a team of people and how to motivate them and get the best from everyone without changing what you are trying to achieve. Jon also offers talks and workshops around the world on the subject and will be happy to provide costs for all the services mentioned.

Will I get bad news?
No is the simple answer, of course this all depends on the definition you hold for bad news. I would view it as if you are finally being given the instruction manual for your life and this gives you knowledge to understand how to use yourself to the full. This is not to dissimilar to buying a sophisticated camera and for the most we use the automatic function but professional photographers know the best photos are taken using the skill of the photographer working the camera manually.

Are there bad relationships?
In my opinion the answer is no there are jut relationships and the nuances they bring. Sure if someone is in an abusive relationship they perhaps may want to distance themselves to avoid harm. We can’t and should not try to change anyone but when we understand how we work, how they work and then the interaction between the two we can learn to work towards the best for the relationship.

Why fear the worst?
It is interesting how most seem to go through life fearing the worst and then when it finally happens (whatever it is) it was not as bad as they expected so in fact in a bizarre sort of way it can be seen as good. Negative thoughts and beliefs can end up as self fulfilling prophecies so channel your energy and thoughts onto the positive and get more of that instead.

What other people have said?
All of the following quotes were taken from totally unsolicited e-mails or letters that were sent in normally within a few days of the person having a reading. They are all genuine though people’s identities are protected. So don’t just take my word for it.

“I really appreciated you doing the reading - I think about it all the time!! in fact what I am doing at the moment is just totally focussing on sorting out my self confidence and self esteem, to really bring wonderful things into my life!! It definitely made a big difference for me!! Thank you!! “
Ali

“Thanks Jon, for a totally insightful and life-changing session. I must admit, at first, I was a bit overwhelmed after we put the phone down, but thanks to the diagrams you sent me and notes we (I) took, I’m amazed at the shift in my self-awareness, clarity and happiness has taken place - especially since I ’slept on it’… This is seriously intriguing stuff. It may have been the missing link that connects a lot of the other self-development work I’ve been doing.”
Annett

“I wanted to thank you for your time last week. It was really useful, and yes, the opportunities and awareness are definitely there now. I really enjoyed it and found it fun to try to understand. And I left feeling very inspired and excited about possibilities.”
Julie

How does this hep me in these uncertain times?
Well if you understand what your on personal strategy for life is then you will be able to be the best person you can be. This is turn will reflect in your work and your business and people will naturally detect this and want to work with you sensing quite naturally that you will be able to hep them. Your business will run smother and this will be less stressful and tiring for you so you instantly become more attractive for your potential clients to come to. You play to your strengths and that can only help bring in more business. And of course once you understand yourself better then there is nothing to fear and this is the biggest draining emotion we can carry. Put simply once you know the rules you can play by them and everything works fine for you.

What does it cost?
Price s will vary upon the type of reading you ant but start from as little as £20. If there is a talk or workshop you would like to have me run for you then please get in touch and we can discuss it.

What do I do now?
Get in touch to discuss things more with Jon or to book an appointment. You can contact him on 01584 876718 or jon@critophj.freeserve.co.uk

Remember your future is in your hands, now think, who controls my hands?

About the author
Jon left school at 16 and trained in electronics at the local college going on to take up a role as a repair technician in a UK Corporate company. After a few years he moved into sales roles finally reaching the leve of sales Director before leaving to join a US corporate in the technical field in a senior management role. The money was increasing every year but the happiness was not. Having scoured the internet for a box of happiness Jon finally had to admit there was none available and recalled that happiness was an inside job. In 2001 having spent most of his holiday time over the previous years in training in massage and other holistic therapies he handed in his notice and went part time self employed the rest of the time dedicated to working within the holistic industry for professional associations. Currently Jon works part time for the Federation of Holistic Therapists (The UK’s largest therapy association for beauty, holistic, sports and spa therapists) and the rest of the time runs a private practice and his own business aimed at helping others reach their full potential. In this field he practices massage, Reiki, IHM, EFT and ear candling and business and personal counselling. He lectures around the UK in this subjects at Local Support Groups, shows, exhibitions and conferences and still finds time for family life and getting outdoors and walking.

Most salon, clinic and spa owners understand that bad economy means cutting expenses…

You see your competitors falling all around you. You know and understand that you need to lower your cost and lower your budget in order to stay afloat. However, the first mistake in keeping a business alive during tough economic times and global financial crisis is cutting your marketing budget.

Big businesses separate their expenses into those they can control and those that are a necessity. Controllable expenses can include everything from the brand of coffee served in the office to the brand of toilet paper in your restroom. Necessary expenses, well, those they can not be cut in any way. And if you want your business to get through the recession, that includes marketing.

Cutting out your marketing budget is one of the most dangerous things you can do for your business. If you don’t market to the clients that are out there those clients are not going to know the products and services you have to provide to them as a consumer. While the news screams recession not every consumer is without money.

Marketing is the only way you were going to get new clients and keep your profits coming in.

So how do you market in a failing economy? Great question! Marketing in a failing economy where you need to cut expenses simply means marketing harder and marketing smarter.

Old marketing style - sending out mailers (cost $200)
New marketing style -emailing clients (cost $0)

Old marketing style -sending out postcards (cost $100)
New marketing style - phoning your clients (cost $0)

Use low cost options like following up with clients on the phone. Or completely free options like emailing your clients about an offer rather than posting a mail out. Using low-cost or free marketing means you stay afloat because you can reduce your expenses while still keeping clients coming in. Plus if do it well enough, you’ll not just ’stay afloat’, you’ll grow and thrive.

Times of financial struggle are not the proper times to put your business at risk by ceasing all marketing campaigns. These times require innovative thought and ingenuity. You can continue to build your business even if you do not have the marketing budget you use that have. All you need to do is concentrate on low cost and free marketing techniques and you can build your client base despite the news reports of a global financial crisis.

Look around you, are your competitors failing? Maybe they chose their marketing budget as the first place to cut costs! Don’t allow a dip in the economy to cause your business to go under. Perseverance is the key and low cost or free marketing can make it all work.

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ABOUT THE AUTHOR: Rebecca Kepple specializes in helping business owners massively increase their client base and profits. To get instant access to her free insider secrets report ‘The Top 7 Secrets for Massively Increasing Your Client Base’ visit: http://www.wellbeingbusinesssecrets.com/freedownload.

© Copyright Rebecca Kepple 2008

Want to use this article on your site or in your newsletter? This article may be reprinted provided no part thereof is edited in any way and this resource box is included.

Well, it’s been a busy but exciting few weeks!

Doug and I have found and booked our reception venue for our wedding next year.  The venue we eventually decided on is just beautiful and the staff there are ever so lovely.

In fact, it’s been quite an interesting experience going around and viewing all these different venues…

All of the venues have been lovely to look at, but what ended up clinching it for us was the staff at the place we booked.  At some places we went to, the staff weren’t overly helpful.  But at the one where we booked, they were so welcoming and ever so helpful.  In fact, even our phone calls to book and sort out the details have been an absolute pleasure.  Their warm and friendly customer service has made the entire experience relaxing, easy and fun (like planning a wedding should be!).

Anyways, it reminded me strongly of how important customer service is in both getting and retaining clients - especially in today’s market where clients are expecting their money to go far further than it used to.

So something to try this week is to record a few of your phone calls then listen back to how they sound.  Most phones and digital cameras have a record function on them so just keep one by the phone and press record when it rings.

Is your tone of voice happy and friendly?  Or is it a bit strained because you’re in a rush?  Are you upbeat and positive?  Or a bit tired cause it been a long day?

Listen back to those phone calls and see what comes across second time round.  Is it how you want to sound?  If yes, fantastic!  If not, then it’s something to work on.

To your success,
Rebecca

Our world is in financial turmoil and businesses small and large are going crazy. More and more people are feeling that the faster the economy declines the harder it is to keep their business afloat. Unfortunately for the small business owner, some of them will fail during these economic tops.

However, some businesses will find the silver lining in the cloud and they will fly.

The businesses that will survive during tough economic times are the ones who employ a successful, ‘get smart’ marketing campaign. These businesses will look at what they are doing everyday, analyze which marketing techniques work and which don’t. Then focus on the marketing techniques that will bring in the profits and those only.

The key to this style of marketing is to not get greedy. Let us say for instance your business does a marketing campaign which includes mailers or flyers. The marketing campaign costs $200 and returned $500 in sales. The total profit for this marketing campaign is $300.

Many businesses may look at this and think ‘gosh, I don’t want to spend the money it will cost me just in case’, or ‘gosh, that isn’t much return’. But the smart ones, look at that profit exponentially.

For example, if you walked into a business and that business owner offered you a tree for $200 but that tree had five hundred $1 bills on it, how many would you buy? Any sane person would buy every tree in the store because with every purchase there is an instant $300 profit.

This is the same way you should look at a marketing campaign that makes you money for your clinic, salon, spa or therapy practice. Though $300 in profit may seem small, if that marketing technique works over and over again those profits will add up.

Now let’s take the same idea and make a bigger…

Your $200 mailing provided $300 in profit. What if you took that mailing an expanded the number of people who received that marketing information? You can focus and even streamline your marketing techniques by sector of the population, age, and economic background.

Sending out the same $200 worth of mailers to a young population with a really good introductory offer for your hair, beauty or alterative health or therapy services will provide your business with $300 in profit. And then you could send out the same set of mailers to an older population with a certain offer discount aiming in that mailer toward the needs they have and again you’ll see $300 in profit.

Do you see the pattern here? The more mailers you send out that make a profit, the more money you’ll have in your bank account and the less you will feel the global financial crisis.

If you want your health or beauty business to succeed in tough economic times, then focus more on what you can do and the profits you can make and less on what the media are saying. This will keep your business alive while others are failing.

With words flying around the well-being business community like ‘global financial crisis’, ‘recession’, and ‘bad economy’ your clinic or practice needs to find a marketing and advertising campaign that fits within your budget and still provides a substantial profit.

Whether you do beauty, therapy, homeopathy, life coaching, hairdressing, or any other any holistic or complementary therapies, you can profit by simply changing your thinking. By thinking that every dollar of revenue above and beyond that which you spend, is a worthy profit. Even smaller profits repeated over and over are nonetheless profits.

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ABOUT THE AUTHOR: Rebecca Kepple specializes in helping business owners massively increase their client base and profits. To get instant access to her free insider secrets report ‘The Top 7 Secrets for Massively Increasing Your Client Base’ visit: http://www.wellbeingbusinesssecrets.com/freedownload.

© Copyright Rebecca Kepple 2008

Want to use this article on your site or in your newsletter? This article may be reprinted provided no part thereof is edited in any way and this resource box is included.

Most people feel a buzz of exciting and a warm, fuzzy feeling inside when all the lights, tinsel, and gaily decorated trees come out in the stores, on the streets and in our homes. Bringing that excitement and celebration of Christmas to your business will definitely give both your clients and your income a boost.

Of all the industries out there, the health, hair and beauty industry has the most to gain from the festivities in their salons and clinics. When a beauty therapy salon decks their customer service area out with lights and balls and tinsel and gift bags, it is a real draw to bring business through their doors. Then when hair salons, masseuses and hypnotherapists offer real live gift bags with products that relate to their services, their revenue also increases.

In short, no matter what specific business you have within the industry, the glitz of Christmas will not only bring customers in your door, but it can be the beginning of a long-term relationship in the future.

Christmas brings a sense of excitement and you can play off that to attract more patrons and increase both your service and retail or product revenue. Christmas is a fun time and that is what has to be portrayed to the customer. People like glitter. People like to feel good about where they are. When customers come into a facility that sports hairdressing, tanning, or spa rooms, they come to relax and feel good about the experience. The glitter of Christmas decorations will enhance that experience.

So without consciously even thinking about it, your clients then start wondering if their aunt, or brother or sister might like the gifts you’ve got out on display. And then once they’re in the swing of shopping, they buy more products because it feels good.

Almost anything can be a potential gift but putting items together into gift bags are a fantastic draw to bring in new clients and to increase revenue. Group them together as “his” or “her” products, pop them in a nice bag or box and you’ve got a ready made gift.

Plus if you make sure your label is on everything and if you group together items like a bottle of shampoo, or some beauty cream for the face which the potential gift-receiver might use regularly, they can get hooked on that product and want to return to “buy” the next bottle of shampoo or container of beauty cream themselves later

Celebrate Christmas with all the glitz, glamor and excitement of Christmas decorations. Enjoy the influx of clients and patrons and give away as much as you can to lend yourself as much as possible to the season. Play off it and let the tinsel blow in the wind and the dollar bills flow in.

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ABOUT THE AUTHOR: Rebecca Kepple specializes in helping business owners massively increase their client base and profits. To get instant access to her free insider secrets report ‘The Top 7 Secrets for Massively Increasing Your Client Base’ visit: http://www.wellbeingbusinesssecrets.com/freedownload.

© Copyright Rebecca Kepple 2008

Want to use this article on your site or in your newsletter? This article may be reprinted provided no part thereof is edited in any way and this resource box is included.