Doug and I have found and booked our reception venue for our wedding next year.  The venue we eventually decided on is just beautiful and the staff there are ever so lovely.

In fact, it’s been quite an interesting experience going around and viewing all these different venues…

All of the venues have been lovely to look at, but what ended up clinching it for us was the staff at the place we booked.  At some places we went to, the staff weren’t overly helpful.  But at the one where we booked, they were so welcoming and ever so helpful.  In fact, even our phone calls to book and sort out the details have been an absolute pleasure.  Their warm and friendly customer service has made the entire experience relaxing, easy and fun (like planning a wedding should be!).

Anyways, it reminded me strongly of how important customer service is in both getting and retaining clients - especially in today’s market where clients are expecting their money to go far further than it used to.

So something to try this week is to record a few of your phone calls then listen back to how they sound.  Most phones and digital cameras have a record function on them so just keep one by the phone and press record when it rings.

Is your tone of voice happy and friendly?  Or is it a bit strained because you’re in a rush?  Are you upbeat and positive?  Or a bit tired cause it been a long day?

Listen back to those phone calls and see what comes across second time round.  Is it how you want to sound?  If yes, fantastic!  If not, then it’s something to work on.

To your success,
Rebecca

Not only did we have a fantastic few days away, but while we were away, Doug proposed! And to celebrate our engagement, I’m doing something I’ve never done before…

This week only you can get your hands on my entire Online Marketing Course, completely FREE, via this incredible offer…

There is simply way too much information to tell you in a short email so I’ve set up a web page where you can find out all about it.
www.wellbeingbusinesssecrets.com/engagementsale

As you’ll see, my Online Marketing Course is normally valued at $1,233.00, but this week you can get it completely free when you join my VIP Gold Membership!

• VIP Gold gives you everything you could possibly need to get your business online including a website, newsletters, coaching calls and marketing templates.
• The Online Marketing Course will help you discover how the power of the Internet can give you the cutting-edge over your competition.

The two together are the ULTIMATE in business building tools for any spa, salon or clinic owner.

No longer do you have to struggle the daily uphill slog that working on your own can be. Discover how to fast-track your marketing, all the while spending less and relaxing more!

Claim your free course today…
www.wellbeingbusinesssecrets.com/engagementsale

To your success!
Rebecca
P.S. Because I’ve been there, experienced how hard it can be and come out the other side with huge success, I’m incredibly passionate about helping you avoid the pain and get straight to the results. That’s why you’ll get personal support and help from my team and me the whole way along your journey to success. My reputation depends on your success so we’ll do absolutely everything we can to get you there. That’s my commitment to you. Now it’s your turn to take the first step.
P.P.S. Remember, this offer is for this week only. So if you want to claim your free Online Marketing Course, you need to get in FAST.

When it comes to goals, most people want to make as much money in the shortest amount of time as possible. But, just because the sales are flowing does not mean you are establishing the client base that will keep the money running into your doors for years to come.

Sadly far too many businesses in the salon, spa and clinic sector are forced to close their doors every year due to a simple lack of funds. It is not that the demand for their services isn’t there, but usually that these businesses chose short-term instant cash over longer-term client base.

Yes, it’s really important to have sufficient funds right now to carry on doing what you do.  Of course it is.  But it is equally important to ensure you’ve got an eye on the future.  That you are working to build a client list that will sustain you over the years and allow your business to continue to flourish and grow.

In any field that provides a service of the holistic, hair, beauty or well-being sort, the consumer will first enter the doors in interest of what the business has to offer. But clients have options and they can and will be swayed to go elsewhere.

Whether and where they go normally depends on which businesses are doing regular marketing and building relationships with them. Clients can often be fickle in nature and need to be coddled to the point that they will choose your service for years to come because they love the service you provide.

That is the long term goal.

Sure, you can mark down your service price and grab a bunch of clients; take on too much work, make a quick buck and chuck out a quick marketing campaign, but there is a down side to this. If you don’t balance the immediate need for cashflow with building long-term relationships with those clients you could lose out.  The clients can go elsewhere and leave you with a dwindling bank account.

On the flip side of the coin, you can take care of each and every client as if they were the only client in the world. It might take some work, but that client will COME BACK! That client will TELL THEIR FRIENDS! And, that client will be there for years to come while your business grows and expands on an income that is steady and affluent.

Everyone wants to see that bank balance grow. Everyone wants to report a profit at the end of the year. But, in the wellbeing business there is a difference between making fast money and making long money. Long money is the money that is there 10 years from now and a long client base is one that takes time to acquire.

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ABOUT THE AUTHOR: Rebecca Kepple specializes in helping business owners massively increase their client base and profits.  To get instant access to her free insider secrets report ‘The Top 7 Secrets for Massively Increasing Your Client Base’ visit: http://www.wellbeingbusinesssecrets.com/freedownload.

© Copyright Rebecca Kepple 2008

Want to use this article on your site or in your newsletter?  This article may be reprinted provided no part thereof is edited in any way and this resource box is included.

But nowadays with far-reaching power of the Internet, there is massive opportunity for you to grow your business even faster, cheaper and easier before.

And today I’m really excited to give you a SNEAK PREVIEW of my Complete Online Marketing Course that teaches you how to drive your sales numbers through the roof using the internet.

The course consists of 5 instructional videos where I share with you everything you need to know to magnetically attract potential clients to your website and convert those enquiries into some serious INCOME in your bank account.

In each video I explain not just what you need to know and do, but also physically show you examples so that it’s really crystal clear and super-easy to implement in your business.

Now while the course is complete and ready for you to purchase, I’m still working on the sales page so please excuse any spelling mistakes you might see! I’ll get them right before I release the course to the general public but for now I just wanted to make sure you got the first look in.

So to claim your sneak preview copy, go to
http://www.wellbeingbusinesssecrets.com/internetcourse.html

To your success,
Rebecca

P.S. Thank you to everyone who sent in such lovely birthday wishes. I had an absolutely fantastic weekend away at Hanbury Manor and got to see some amazing 5-star service in action in the spa and restaurant. I’ll be popping some pictures up on my blog ]and letting you know some of the great tips and tricks I saw in the next week or so make sure to look out for those.

P.P.S. The ultra-low price I’ve set The Complete Online Marketing Course at won’t stay so ridiculously low forever. I can’t tell you when I’ll decide to put it up again but I will be doing it. So for now, the offer is yours but it won’t be for long. Take it or leave it but don’t regret missing out. If you’re ready to take action and
see some real results quickly, cheaply and easily, then claim your course today.

http://www.wellbeingbusinesssecrets.com/internetcourse.html

There is no way to keep track of all your business connections on a tab of paper, let alone use those contacts to your advantage when they are sitting on top of the pile of work on your desk. Databases were created as tools to organize and prioritize and the time has come for you to learn all about the business contact database.

The database program most people are familiar with is Excel. There are several Open Source programs that are free and work in the same manner as this Microsoft invention. The FREE programs, I say again, work just as well as the expensive programs, so using the excuse of not being able to afford the database program is not going to work this time.

In fact if you don’t have an industry specific program or Excel, you can get started by using the Open Source OpenOffice suite of programs. Just go to http://www.openoffice.org to get your copy.

After you have fiddled with the program a bit and learned how to create cells, delete cells and manipulate your data, you have completed the toughest part of creating your business contact database. The next stop, adding those contacts.

When you organize the business contacts in a database format, you will have quick, easy and searchable business contacts to use every day in your health, beauty or wellness business. There is no way for you to spread the word about your business if you have no idea who to contact and when they need to be contacted.

The database stretches far beyond phone numbers as well. With home phones, business phones, cell phones, emails, home addresses, business addresses and more…there is no way to keep track of everything without a clear and concise workable format. That format is the database.

What Can I Do With My Database?

Once you set up your database with all of your contact information, you will be able to use that information to generate more therapy or beauty appointments, build relationships, keep in touch with your clients, grow your spa and hair business and much more. You need to use the most effective contact database available and that one is not on the Rolodex collecting dust in your office.

Your health & beauty business is dependent upon the whos and the whens. If you have a list a mile long of contact information for all of the essential people you need to run your business effectively, you need to place all of that information in one spot.

That spot is the database. And it’s the MOST important asset in your business.

If you’ve got a database you’ve got a surefire way to develop more regular clients so take control today and make sure you are using yours.
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ABOUT THE AUTHOR: Rebecca Kepple specializes in helping business owners massively increase their client base and profits. To get instant access to her free insider secrets report ‘The Top 7 Secrets for Massively Increasing Your Client Base’ visit: http://www.wellbeingbusinesssecrets.com/freedownload.

© Copyright Rebecca Kepple 2008

Want to use this article on your site or in your newsletter? This article may be reprinted provided no part thereof is edited in any way and this resource box is included.

I can’t tell you how wonderfully heart-warming to be in a room with so many people who are passionate about this industry and improving it. They were literally bubbling full of ideas and so positive.

The sheer energy in the room made it abundantly clear that 2008 to 2009 is going to be a fantastic year for the health and beauty industry. Business owners in the rest of the economy might be letting the whole media-doom-and-gloom thing take over their lives, but not in this industry.

In fact if you’ve read the latest copy of Professional Beauty, you’ll see an article about how this industry can be recession-proof when you take the right approach with your marketing. They quote Deirdre McNulty of the Kline Group as saying after recent market research “there will be no slow-down and … with an ageing population and strong efforts by marketers to promote youthfulness, the desire for anti-ageing solutions continues to drive the entire market”.

So this week, take a look at the treatments, products and services you provide and ask yourself ‘am I taking advantage of this upwards trend?’. What else can you do to emphasize how your solutions will help with anti-ageing and de-stressing?

To your success!
Rebecca

PPS Here’s a photo of me with BABTAC Chairperson Val Cooke and Vice-Chair Angela Bartlett. Not only did we have a great time at the AGM but I also got to see the beautiful Gloucester countryside for the first time. If you ever get a chance to go out that way, do - it’s so stunning!

PPS… Have you checked out my new Home Study Course yet? Its packed full of ideas on how you can attract more new clients while getting your current clients to come back again and again. Make this year THE ONE for you!

For example if a client books a massage, they can clearly want a massage and they know they will feel better afterwards. Or for someone who gets their hair cut, they know their hair is going to look better for it and they can look in the mirror afterwards and get proof of this.

What is the possibility that when that person comes in for their massage they think… “Gee this is great, my sore calf muscle is finally relaxing a bit.  But you know what, after this, I’m not going to book in for at least another 6 months because I actually enjoy hobbling around when it hurts a bit”?

Not very likely.  When that person books in for their massage they know its going to help them and they’ve got every intention of coming back again to ensure their calf muscle is fully rehabilitated.

And when that person comes in for their haircut, what’s the likelihood of them thinking… “Wow, I love this new haircut but I actually quite like it when the style grows out and there’s lots of split ends.  I don’t think I’ll book another hair cut for at least 8 or 9 months”?

Again not likely or they wouldn’t have bothered booking their haircut in the first place.

In reality those people are probably thinking “gee, I must book in for often, my hair looks fantastic” or “wow my muscle is really relaxing, I must ask if I should come back next week to get it completely back to normal”.

So in our marketing processes, we need to educate our clients.

Show them you are the expert and give them the knowledge to understand how they can help themselves.  It’s like the Chinese Proverb “Give a man a fish and he will eat for a day. Teach him how to fish and he will eat for a lifetime.”

If you take the time to build those relationships and you teach your clients WHY their hair starts to look a bit icky after a few months and HOW it is going to benefit them to book in more often, then they will make that decision themselves that they ought to book in more often.

And if you then start showing them what they can do in their day-to-day life to keep their hair looking good until their next appointment… they will respect you and trust your opinion.

And then if you are in regular contact with them, they will never go anywhere else.  Because they trust you, they like you, you’ve been helpful to them and you take the time to share your expert knowledge with them.

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ABOUT THE AUTHOR: Rebecca Kepple specializes in helping business owners massively increase their client base and profits.  To get instant access to her free insider secrets report ‘The Top 7 Secrets for Massively Increasing Your Client Base’ visit: http://www.wellbeingbusinesssecrets.com/freedownload.

© Copyright Rebecca Kepple 2008

Want to use this article on your site or in your newsletter?  This article may be reprinted provided no part thereof is edited in any way and this ‘about the author’ section is included.

Well, Sunday’s the big day for my SOLD OUT Blueprint For Marketing Success Workshop and I’m really excited!

Everything is all ready so I’ve just popped out to pick us up the finishing touches… muffins and pain au chocolat to nibble on during the morning sessions and delicious fresh fruit for the afternoon ones. Yum!

If you’re one of the lucky ones who is coming to Sunday’s workshop, I look forward to seeing you there!

Otherwise, I hope you have a fantastic weekend and enjoy putting your feet up a bit

Best wishes,
Rebecca

PS… Are you on Facebook yet? It’s a great way to socialise with like-minded people and swap ideas. If you are interested, I’d love to add you as a friend! My link is:
http://www.facebook.com/profile.php?id=583711422

Thank you so much if you filled in the survey last week. There were so many great comments it’s hard to know where to start! I’ve pasted some of them below so you can have a nosey

Several of you also gave some fantastic suggestions in the survey how I can improve the layout and name of my site. And in fact I loved your suggestions so much I’ve implemented them already. So the first thing you’ll notice is that Wellbeing Bookings is now Wellbeing Business Secrets (much more descriptive) and also the website layout is much easier to follow.

My other really exciting announcement is there are now only **TWO SEATS LEFT** at my Blueprint for Marketing Success Workshop this Sunday 08 June.

So if you’re ready to take your business to the next level allowing you to live the life you deserve, this is your LAST CHANCE!

OK, I’m popping out into the garden to take advantage of the great weather we’ve got today… hope to see you next week at the workshop.

- To your success,
Rebecca

“Rebecca has helped me to increase my client base by using her newsletter and her free manicure ideas. When you are on your own in the industry you do tend to become isolated and cut off. She has been a big inspiration.” – Darshalor

“When I initially joined I found that all the information blew me away. My mind was busy for weeks trying to get all the information in place and putting it into practice. When I sent out my first newsletter I had 3 booking from it and one of them was a new client! And when I did the vouchers out by email I had 5 bookings from clients and 2 bookings from friends and family within the first week! I am very impressed with the information from Rebecca and the professionalism of all the templates and newsletters etc that she provides.” – Alison Brown