The Internet and websites really are the hot topics of the moment.  But remember that all of it just boils down to different ideas and ways of promoting yourself and your business.  Which means lots of those ideas for promoting yourself online, will also work in-store or in-salon.

Don’t have a website?  Flummoxed by internet-guru-gobbledegook?

Never fear.  Just take whatever the online marketing idea is and instead of using it on your website, adapt it to use on paper in your salon, clinic, spa or practice.

For example, one of THE most popular ideas for getting new clients from your website is the one we discussed in our most recent VIP class… a free report.  The idea is you create a written report about something interesting your clients would be interested in knowing about then give it away on your website and in exchange get lots of new clients.

The way it works is you require visitors to your site to input their email & name to get access to your free report.  Then once they’ve entered their details they get an email, which tells them the link to download the free report.  Their name & email immediately and automatically goes on your database list for next email newsletter.  You carry on sending out your email newsletters as you usually would with lots more names on your database list.  And ultimately by doing this, you build a relationship with all these new people, then eventually they book in and become a loyal, long term clients!

So how do you use this free report idea offline?  How do you use it over the counter in your business?

Well, sticking with the free report example, you can print it out and physically give it away to clients or new enquiries when they come in.

You can either just print it out on your home computer, or you could pop down the local photocopy store.  You can then just staple the top right corner and hey presto, you’ve got yourself a free report to give away.

By the way, to make it really have the wow impact, you can spiral bind them.  Getting this done in bulk at the photocopy store can cost a bit but buying a spiral binding machine yourself is fairly inexpensive and actually doing the binding is really quick & easy once you get the hang of it!

Then once you’ve got yourself a whole bunch of your reports printed out and bound/stapled together, all that remains is to tell people about it.  You could give one away with every appointment booked?  Or perhaps as a gift with purchase with every product bought?  Or even non-strings-attached simply in return for them filling in a customer survey?

The sky is the limit.  It’s totally up to you how you promote it and how you give it away.  The point is that you can use one of the most popular ways of getting new clients online even if you don’t have a website!

Converting online marketing methods to work for you in your salon, spa, clinic or practice works especially well if a section of your market is people who don’t really use computers.  The vast majority of people have access to a computer now days but there are some specific markets that are unlikely to… like those in rest homes, housewives who haven’t gone back to work, those in very small villages without internet access etc.  If this is a section of your clientele, you’ll know!  Just talk to them and find out.

But do be careful not to assume… my Grandma is well into her 80s, lives in a rest home and doesn’t just send the odd email and potter about, she has actually computerised the entire rest home library and is now properly into texting and all sorts of other stuff you might otherwise think only the young generations do.

So have a nosey at what the successful websites are doing.  Could you adapt their ideas to work on your website?  And could you even adapt the ideas to work in store?

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ABOUT THE AUTHOR: Rebecca Kepple specializes in helping business owners massively increase their client base and profits.  To get instant access to her free insider secrets report ‘The Top 7 Secrets for Massively Increasing Your Client Base’ visit: http://www.wellbeingbusinesssecrets.com/freebiebook.

© Copyright Rebecca Kepple 2009

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