While doing marketing for all the big events is an absolute must, to REALLY grow your business, you need to do more than just a few promotions on Christmas or on Valentine’s Day. This is where smart marketing can make the difference between struggling to keep old clients and constantly attracting people in your salon, spa or clinic.

Running regular promotions or highlighting a new treatment, product or service each month is an excellent start for keeping a fresh flow of clients all year long, by establishing special promotions and discounts according to current events.

Plus on top of that, you’ve got all the other events throughout the year.  In fact, there is at least one major holiday most months of the year.  Very soon its Mother’s Day.  Then there’s Fathers Day.  What about Grandparents Day, Pancake Day and National Secretary Day…

Making every day special is definitely a creative marketing approach, no doubt about it. Let’s face it: you might have the power to attract new customers each and every day. The question is: are you ready?

For example,

• During either local or national election periods, nail salons or manicurists can make related nail designs, with stars and stripes or the union jack.
• Students’ spring break could be another great opportunity to promote anything new or fresh (spring = fresh start).
• Another idea would be have a special happy hour, maybe from 6 pm to 7 pm, when people could have a relaxing (insert whatever treatment you like here!) after long working hours.

Setting clear marketing goals and objectives with concrete time periods is the best way to start off a business on a positive note. This could be a determining factor is predicting sales, forecasting the cash flow and for keeping effective track of the business progress.

Your marketing strategies should focus on keeping the activity running during the busy season and the slow season in equal proportions. It is not enough to use random specials and promotions without conducting any research or setting clear marketing goals. This usually leads to high investments in advertising and marketing materials and poor return of investment. Imagine if you knew in November what promotions you’ll be doing in February – it puts you a mile ahead of your competitors that don’t have a clue. You’ll not only be ready for the holidays, but also for the slow period, with a special promotion on winter services and products.

Yes the year has already started, but its never too late.  Create yourself a full annual calendar of attractive monthly promotions, focusing on the client and community as well. You can target a major theme or a new group of prospect customers every month, and promote it once or more times a month. Remember to keep everyone involved and keep close to your clientele. This way, every day will be special for your business and clients alike!

So what about you?  What are you doing to take advantage of current affairs and holiday dates to grow your business?  Make a comment and share your ideas below…!

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ABOUT THE AUTHOR: Rebecca Kepple specializes in helping business owners massively increase their client base and profits.  To get instant access to her free insider secrets report ‘The Top 7 Secrets for Massively Increasing Your Client Base’ visit: http://www.wellbeingbusinesssecrets.com/freebiebook.

© Copyright Rebecca Kepple 2009

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