Comments on: 10 Tips To Make Your Salons Newsletters A Sure-Fire Success http://rebeccakepple.com/blog/2009/02/10-tips-salons-newsletters/ "Business Marketing Blog of Author, Speaker, and Consultant Rebecca Kepple" Fri, 30 Jul 2010 14:00:45 +0000 http://wordpress.org/?v=2.6 By: Craig Killick http://rebeccakepple.com/blog/2009/02/10-tips-salons-newsletters/#comment-4200 Craig Killick Sat, 20 Feb 2010 08:02:11 +0000 http://rebeccakepple.com/blog/?p=118#comment-4200 We have been emailing clients (but only once a month) for five years at our salon in Farnborough, and just starting from scratch with our new salon in Basingstoke. We use an online solution called Campaign Monitor - www.campaignmonitor.com - really good for creating forms and keeping the database up-to-date. It's cheap to use and also give you reports on open rates and click-throughs as well. Technically, BCC'ing people is not the best way to email as it will potentially flag your email as spam to quite a few email filters. One thing we have done in the salon to get people to subscribe is to offer them something in return. We give people a £5 voucher for signing up - it makes them more emotionally attached to the email and keeps the unsubscribes down. In Farnborough, we now have 1400 subscribers. The web and email is the only marketing we now do. Hope this helps and thanks for the article. We have been emailing clients (but only once a month) for five years at our salon in Farnborough, and just starting from scratch with our new salon in Basingstoke.

We use an online solution called Campaign Monitor - http://www.campaignmonitor.com - really good for creating forms and keeping the database up-to-date. It’s cheap to use and also give you reports on open rates and click-throughs as well.

Technically, BCC’ing people is not the best way to email as it will potentially flag your email as spam to quite a few email filters.

One thing we have done in the salon to get people to subscribe is to offer them something in return. We give people a £5 voucher for signing up - it makes them more emotionally attached to the email and keeps the unsubscribes down. In Farnborough, we now have 1400 subscribers.

The web and email is the only marketing we now do. Hope this helps and thanks for the article.

]]> By: admin http://rebeccakepple.com/blog/2009/02/10-tips-salons-newsletters/#comment-3790 admin Tue, 12 Jan 2010 10:51:53 +0000 http://rebeccakepple.com/blog/?p=118#comment-3790 Simone - Brilliant question! I use software that sends emails one-by-one so that they don't end up in spam with too many recipients all being sent it in one go. But before this I used to just use a regular email program. What I did was BCC them all (so that they can't see each others email addresses!). And after I'd written the email, I'd also copy/paste the email several times in my draft folder. Then I'd break the list down into smaller groups and send each group separately. Ie I'd send the email to 25 people, then another 25, then another 25 until they were all gone. Took me about 5mins longer than usual but it meant the email always got through :) Hope this helps, Rebecca Simone - Brilliant question!

I use software that sends emails one-by-one so that they don’t end up in spam with too many recipients all being sent it in one go. But before this I used to just use a regular email program.

What I did was BCC them all (so that they can’t see each others email addresses!). And after I’d written the email, I’d also copy/paste the email several times in my draft folder. Then I’d break the list down into smaller groups and send each group separately. Ie I’d send the email to 25 people, then another 25, then another 25 until they were all gone. Took me about 5mins longer than usual but it meant the email always got through :)

Hope this helps, Rebecca

]]> By: Simone Moir http://rebeccakepple.com/blog/2009/02/10-tips-salons-newsletters/#comment-3774 Simone Moir Sun, 10 Jan 2010 21:41:23 +0000 http://rebeccakepple.com/blog/?p=118#comment-3774 Happy New Year by the way :-) hope it brings you Health, Wealth and over all things happiness. New years resolutions,a funny thing. One of mine is to send a weekly newsletter to my client list, thanks to reading on and off parts or full posts of you. I am very busy with my business, I am a Yoga therapist. I only have 2 hands - a typical 1 wo'man show'. So where to go from here? As I plan on moving counties in 2 years time I want to work on a better banding for my business, write down all I know and maybe train someone up to take over what I ve worked on for the last 7 years. As English is my 2nd language I never had the confidence to write, I still will need to find an editor;_-0. My first hurdel and my main question is: I have a list of contacts over 200, how do I send e-mail newsletters without just ending up in the spam? Is ther software, is there a tick?? Thank you for your time, any help is welcome. Namste Simone Moir Bless you for your time and energy you invest in this p.s. I am re-launching my site beginning of next week and wanted to make that my 1st newsletter : relaunch - reinvent yourself letting go of the old to make space for the new detox tips and tricks how to make your New Years resolutions stick. should one send newsletters as a Http? or a word doc? Happy New Year by the way :-) hope it brings you Health, Wealth and over all things happiness.
New years resolutions,a funny thing.
One of mine is to send a weekly newsletter to my client list, thanks to reading on and off parts or full posts of you.
I am very busy with my business, I am a Yoga therapist.
I only have 2 hands - a typical 1 wo’man show’.
So where to go from here?
As I plan on moving counties in 2 years time I want to work on a better banding for my business, write down all I know and maybe train someone up to take over what I ve worked on for the last 7 years.
As English is my 2nd language I never had the confidence to write, I still will need to find an editor;_-0.

My first hurdel and my main question is:
I have a list of contacts over 200, how do I send e-mail newsletters without just ending up in the spam? Is ther software, is there a tick??

Thank you for your time, any help is welcome.
Namste
Simone Moir
Bless you for your time and energy you invest in this

p.s. I am re-launching my site beginning of next week and wanted to make that my 1st newsletter : relaunch - reinvent yourself
letting go of the old to make space for the new
detox tips
and tricks how to make your New Years resolutions stick.

should one send newsletters as a Http? or a word doc?

]]> By: Hi Rebecca http://rebeccakepple.com/blog/2009/02/10-tips-salons-newsletters/#comment-3756 Hi Rebecca Sat, 09 Jan 2010 06:50:41 +0000 http://rebeccakepple.com/blog/?p=118#comment-3756 I would LOVE to have a newsletter, but I am a massage therapist with ONLY my services to offer, nothing else. I don't do any product sales of any kind. What on earth could I put in a newsletter? I would TOTALLY run out of material to put in one! I would LOVE to have a newsletter, but I am a massage therapist with ONLY my services to offer, nothing else. I don’t do any product sales of any kind.
What on earth could I put in a newsletter? I would TOTALLY run out of material
to put in one!

]]> By: r4i http://rebeccakepple.com/blog/2009/02/10-tips-salons-newsletters/#comment-3457 r4i Sat, 07 Nov 2009 08:43:59 +0000 http://rebeccakepple.com/blog/?p=118#comment-3457 there’s bound to be another 20 who love what you do and really look forward to opening your emails every week. Just wait till you have someone accidentally unsubscribe and then email you in a panic wanting to rejoin… puts you in a great mood all day. there’s bound to be another 20 who love what you do and really look forward to opening your emails every week. Just wait till you have someone accidentally unsubscribe and then email you in a panic wanting to rejoin… puts you in a great mood all day.

]]> By: Leah Levkowitz http://rebeccakepple.com/blog/2009/02/10-tips-salons-newsletters/#comment-147 Leah Levkowitz Fri, 06 Feb 2009 16:47:16 +0000 http://rebeccakepple.com/blog/?p=118#comment-147 Yes, the first time someone unsubscribes does hit you a bit. I felt that. Now I focus on only those people who are really interested in what I'm doing will be drawn to me and those who aren't will leave. That way I'm not wasting my time with people who don't resonate with what I do. Focus on what you want not what you don't want. If you're not getting what you want then look at your thoughts and beliefs again, as your beliefs are creating your reality. Blessings, Leah www.healinglightwholistic.com Yes, the first time someone unsubscribes does hit you a bit. I felt that. Now I focus on only those people who are really interested in what I’m doing will be drawn to me and those who aren’t will leave. That way I’m not wasting my time with people who don’t resonate with what I do. Focus on what you want not what you don’t want. If you’re not getting what you want then look at your thoughts and beliefs again, as your beliefs are creating your reality.

Blessings,
Leah
http://www.healinglightwholistic.com

]]> By: Pearl http://rebeccakepple.com/blog/2009/02/10-tips-salons-newsletters/#comment-133 Pearl Fri, 06 Feb 2009 10:18:00 +0000 http://rebeccakepple.com/blog/?p=118#comment-133 Hi Rebecca, Thanks for the great tips!! However I have one BIG problem - I don't have many clients email address. This was a big mistake I made in the beginning, not asking for this info on the client record card and as some of these are about 10 yrs ago I think it is a bit late to start calling them now for an update!! So let that be a lesson to all - GET THE EMAILS!! Keep up the good work.. Best, Pearl Hi Rebecca,
Thanks for the great tips!! However I have one BIG problem - I don’t have many clients email address. This was a big mistake I made in the beginning, not asking for this info on the client record card and as some of these are about 10 yrs ago I think it is a bit late to start calling them now for an update!! So let that be a lesson to all - GET THE EMAILS!!
Keep up the good work..
Best, Pearl

]]> By: admin http://rebeccakepple.com/blog/2009/02/10-tips-salons-newsletters/#comment-132 admin Fri, 06 Feb 2009 08:40:33 +0000 http://rebeccakepple.com/blog/?p=118#comment-132 Lynne - I totally understand. It can be really upsetting to start with (espcially if the person is having a bad day and phrases it a little harshly), but I find the positives always outweight the negatives. For every person that decides theu want to leave your list, there's bound to be another 20 who love what you do and really look forward to opening your emails every week. Just wait till you have someone accidentally unsubscribe and then email you in a panic wanting to rejoin... puts you in a great mood all day :) Dominique - Absolutely! Please do. Your group sounds fabulous. For anyone who is in the North London area and is interested in networking, their website is http://northlondonnetwork.com/ Best wishes, Rebecca PS... Love the birthday card idea Olivia! Lynne - I totally understand. It can be really upsetting to start with (espcially if the person is having a bad day and phrases it a little harshly), but I find the positives always outweight the negatives. For every person that decides theu want to leave your list, there’s bound to be another 20 who love what you do and really look forward to opening your emails every week. Just wait till you have someone accidentally unsubscribe and then email you in a panic wanting to rejoin… puts you in a great mood all day :)
Dominique - Absolutely! Please do. Your group sounds fabulous. For anyone who is in the North London area and is interested in networking, their website is http://northlondonnetwork.com/

Best wishes,
Rebecca

PS… Love the birthday card idea Olivia!

]]> By: lynne baker http://rebeccakepple.com/blog/2009/02/10-tips-salons-newsletters/#comment-131 lynne baker Fri, 06 Feb 2009 08:21:58 +0000 http://rebeccakepple.com/blog/?p=118#comment-131 Flippin' heck, are you psychic?! I had my very first "unsubscribe" this week and I blubbed like a gurl! Thanks for all the tips, Rebecca! Flippin’ heck, are you psychic?!
I had my very first “unsubscribe” this week and I blubbed like a gurl!
Thanks for all the tips, Rebecca!

]]> By: Olivia http://rebeccakepple.com/blog/2009/02/10-tips-salons-newsletters/#comment-130 Olivia Thu, 05 Feb 2009 23:24:47 +0000 http://rebeccakepple.com/blog/?p=118#comment-130 I always ask clients for their date of birth during the initial consultation and then I file their birthdays month by month-making sure I send them a birthday card each year-they love it. I always ask clients for their date of birth during the initial consultation and then I file their birthdays month by month-making sure I send them a birthday card each year-they love it.

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