As a salon, spa or clinic owner, would you like to increase revenue while having fun? If so, why not plan a Christmas party? By following a few simple steps you will have the potential to let more people know who you are, increase your product sales, and grow your business.

Here are a few things you can do to make sure your health, hair or therapy business’s Christmas party is a success…

Firstly, showcase you best selling treatments and services. Set up a testing station to encourage guests to sample your most popular products. Make sure there is someone available to answer questions and to demonstrate how to use various items. Give away small favor bags containing samples of some of your lesser-known products to help your customers become familiar with them.

Introduce potential new clients to your staff by holding a clinic allowing guests to experience some of the hair dressing and/or spa treatments you offer, especially those unique to your establishment.

The second thing you can do to make sure your party is a success is to maximise sales opportunities. Anything that can be given as a gift needs to be available for purchase. Be sure that your inventory is well stocked in advance so that guests can buy everything they sample. Invent creative ways to make your products and services attractive as Christmas gifts. You could also have pre-made gift baskets, decorated with holiday ribbon available for quick and easy gift buying, and set up a gift certificate center with a list of services you offer that can be purchased for that special someone.

Thirdly, make sure to keep it fun. Create a holiday atmosphere with festive decorations, Christmas music, and light refreshments. You want to offer established clients a fresh experience, while making potential clients feel at home as soon as they walk in the door. Plan some simple games and giveaways throughout the evening to keep the energy level up and to encourage positive interaction between customers and employees.

And lastly, get your clients really excited about your Christmas Party. In the weeks leading up to the big event, let everyone who enters your salon/practice/clinic, and those in your community know about your party!

Advertise with posters, flyers, and any other means available. Have your staff personally invite their clients, friends, family, and neighbors. Create a bigger buzz by organizing a door prize as a further incentive for clients to attend. Offer a large prize such as an entire day of treatments or services, and the title of “Queen or King For a Day”.

High revenue and profit in the health, beauty and well-being industry is based on great client relationships and continual sales. A Christmas party is a fantastic (and festive!) way to make progress in both of these areas.

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ABOUT THE AUTHOR: Rebecca Kepple specializes in helping business owners massively increase their client base and profits. To get instant access to her free insider secrets report ‘The Top 7 Secrets for Massively Increasing Your Client Base’ visit: http://www.wellbeingbusinesssecrets.com/freedownload.

© Copyright Rebecca Kepple 2008

Want to use this article on your site or in your newsletter? This article may be reprinted provided no part thereof is edited in any way and this resource box is included.

Marketing ideas are adjustable and changeable no matter the sector off business you are aimed toward. The inspiration for a new marketing plan can be derived from just about any business out there that shows they have the resolve to make it in the business world. All it takes is a keen eye and a bit of imagination.

Some of the best businesses to mimic in your marketing choices are the biggest and the brightest. These businesses pay marketers hundreds of thousands of dollars to plan a marketing campaign. These same ideas can be scaled and customized to suit your business and your clientele. This method not only saves you time, but allows you to work with a proven campaign.

If you have ever heard someone singing the McDonald’s song about the Big Mac, you understand how well marketing can be infused into the minds of the consumer. Just because you do not have a Big Mac does not mean you cannot take a theme and lay it to music for your marketing slogan. “I’m Lovin’ It!” for instance was and still is a huge marketing choice for McDonald’s. You just need to choose that slogan that has your customers singing, “I’m Lovin’ It!” too!

In salons, clinics and spas, the well-being of the consumer rests in the services you provide. You need to offer the consumer something more than just a great product however. Today, the flash associated with marketing has reached epic proportions and many small businesses just cannot afford to render a huge marketing ploy the way the larger business can. This is where ingenuity comes into play.

There are three major points to rebirthing a marketing idea from another company. Quickly and easily you can:

1. Assure the results of the marketing campaign
2. Save a massive amount of research time
3. Stop yourself from reinventing something that is clearly already invented

Marketing might not necessarily come naturally to every holistic or care provider, but to achieve high revenues and success, marketing does need to be a big part of your business.

When you market, you take your service to the streets and when you put a tried and true marketing choice in front of them, they will see what you have to offer and come back for more again and again. In order to gain a following you need to assure that customer you are going to take care of them and provide them the health and well-being services your potential clients both want and need.

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ABOUT THE AUTHOR: Rebecca Kepple specializes in helping business owners massively increase their client base and profits. To get instant access to her free insider secrets report ‘The Top 7 Secrets for Massively Increasing Your Client Base’ visit: http://www.wellbeingbusinesssecrets.com/freedownload.

© Copyright Rebecca Kepple 2008

Want to use this article on your site or in your newsletter? This article may be reprinted provided no part thereof is edited in any way and this resource box is included.

Doug and I have just gotten back from a long weekend in Paris and I couldn’t be more excited!

Not only did we have a fantastic few days away, but while we were away, Doug proposed! And to celebrate our engagement, I’m doing something I’ve never done before…

This week only you can get your hands on my entire Online Marketing Course, completely FREE, via this incredible offer…

There is simply way too much information to tell you in a short email so I’ve set up a web page where you can find out all about it.
www.wellbeingbusinesssecrets.com/engagementsale

As you’ll see, my Online Marketing Course is normally valued at $1,233.00, but this week you can get it completely free when you join my VIP Gold Membership!

• VIP Gold gives you everything you could possibly need to get your business online including a website, newsletters, coaching calls and marketing templates.
• The Online Marketing Course will help you discover how the power of the Internet can give you the cutting-edge over your competition.

The two together are the ULTIMATE in business building tools for any spa, salon or clinic owner.

No longer do you have to struggle the daily uphill slog that working on your own can be. Discover how to fast-track your marketing, all the while spending less and relaxing more!

Claim your free course today…
www.wellbeingbusinesssecrets.com/engagementsale

To your success!
Rebecca
P.S. Because I’ve been there, experienced how hard it can be and come out the other side with huge success, I’m incredibly passionate about helping you avoid the pain and get straight to the results. That’s why you’ll get personal support and help from my team and me the whole way along your journey to success. My reputation depends on your success so we’ll do absolutely everything we can to get you there. That’s my commitment to you. Now it’s your turn to take the first step.
P.P.S. Remember, this offer is for this week only. So if you want to claim your free Online Marketing Course, you need to get in FAST.

Have you started thinking about Christmas yet? It might be weeks away but if you want to really use the flurry of present buying to your advantage, you’ve simpley GOT to think ahead.

For large clinics and salons, the 6 weeks leading up to Christmas usually bring in over 50% of their ENTIRE years retail product and gift voucher sales.

That’s something to think about! Imagine if you could generate 50% of your annual income in just 6 weeks…

Now you may or may not have a team of people to help you. You may or may not have a large line of retail items to sell. But regardless of your situation, with some advance planning you CAN get in on this.

In fact, even if you don’t have any retail products or items at all you, you can still generate lots of extra income through gift vouchers. You just need to create gift vouchers for your treatments or services, package them up nicely and start talking about them to clients.

If you are short on ideas, my favourite way of packaging vouchers is to

• Get an A4 piece of coloured cardboard
• Pop a slightly larger piece of tissue paper on it
• Put the gift voucher on top of this
• Roll it up
• Tie it with ribbon so it looks like a scroll

I used to use pretty red and gold coloured card and tissue at Christmas time and even used to sprinkle little gold stars into the scroll before rolling it up. Makes for a gorgeous gift that your clients will LOVE to give to friends. And a few of these pre-made on display by the counter, with some Christmas cards surrounding them, makes for a really cheap yet completely effective display!

It might be a bit early yet to be putting your displays up but this ‘calm before the storm’ period is a great one to get prepared…

• Do you have gift vouchers?
• If yes, do you have enough? If no, can you make some?
• Do you have gift packs or baskets of items that go with your services that you can sell at Xmas to clients?
• If no, can you go to the dollar/pound store and get a few baskets & make some?
• Is there somewhere you can create displays of all your Christmas goodies?
• If no or if you travel a lot, can you create a display at home, take a photo and put it on an A3 board to show to clients?

Get thinking early and reap the benefits. Leave it to the last minute and you’ll only get last minute sales.

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ABOUT THE AUTHOR: Rebecca Kepple specializes in helping business owners massively increase their client base and profits.  To get instant access to her free insider secrets report ‘The Top 7 Secrets for Massively Increasing Your Client Base’ visit: http://www.wellbeingbusinesssecrets.com/freedownload.

© Copyright Rebecca Kepple 2008

Want to use this article on your site or in your newsletter?  This article may be reprinted provided no part thereof is edited in any way and this resource box is included.