2008 - 2009 is going to be a fantastic year!!
This week I was invited to be the guest speaker at The British Association of Beauty Therapy And Cosmetology’s AGM (www.BABTAC.com).
I can’t tell you how wonderfully heart-warming to be in a room with so many people who are passionate about this industry and improving it. They were literally bubbling full of ideas and so positive.
The sheer energy in the room made it abundantly clear that 2008 to 2009 is going to be a fantastic year for the health and beauty industry. Business owners in the rest of the economy might be letting the whole media-doom-and-gloom thing take over their lives, but not in this industry.
In fact if you’ve read the latest copy of Professional Beauty, you’ll see an article about how this industry can be recession-proof when you take the right approach with your marketing. They quote Deirdre McNulty of the Kline Group as saying after recent market research “there will be no slow-down and … with an ageing population and strong efforts by marketers to promote youthfulness, the desire for anti-ageing solutions continues to drive the entire market”.
So this week, take a look at the treatments, products and services you provide and ask yourself ‘am I taking advantage of this upwards trend?’. What else can you do to emphasize how your solutions will help with anti-ageing and de-stressing?
To your success!
Rebecca
PPS Here’s a photo of me with BABTAC Chairperson Val Cooke and Vice-Chair Angela Bartlett. Not only did we have a great time at the AGM but I also got to see the beautiful Gloucester countryside for the first time. If you ever get a chance to go out that way, do - it’s so stunning!
PPS… Have you checked out my new Home Study Course yet? Its packed full of ideas on how you can attract more new clients while getting your current clients to come back again and again. Make this year THE ONE for you!
